Luxury Profile
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THE PROFILE OF LUXURY
THE 2008 READER STUDY PROVES NAPLES ILLUSTRATED DELIVERS THE
ULTIMATE ENVIRONMENT FOR REACHING AN EXCLUSIVE, ULTRA-AFFLUENT READERSHIP.
Reader Study Highlights
61% female
39% male
59.1 average age
$1.7 million average home value
93% are millionaires
62% own more than one home
$5.5 million average total real estate value
$554,000 average annual income
$10.1 million average net worth
* 2008 Naples Illustrated Reader Survey conducted by Lynn University School of Business, Boca Raton FL.
