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Naples Illustrated reaches the ultra-affluent market in Collier and Lee Counties, including the communities of Naples, Marco Island, Bonita Springs and Estero.
• Naples is Florida’s wealthiest region in per capita income and home prices.
• Per capita household income in Naples is more than three times the national average.
• Per capita personal income ranks within the top three in the United States.
• Naples ranks third in Florida for effective buying income. Only the Palm Beach/Treasure Coast region ranks higher.
• Total population for the Collier-Lee metropolitan area tops 878,000. Naples’ annual growth since 2007 is 22.7 percent, more than double that of Florida overall.
• Annual visitor totals top 1.3 million, infusing more than $1 billion into the local economy.
• Naples’ population base includes affluent, mobile and highly acquisitive residents of the U.S., Midwest and Europe.
• Forbes magazine calls Naples the “most desirable location to move” for affluent people, and also ranks it among the top 100 “best places for businesses and careers” in 2009 and 2010.
Sources: BusinessWeek, U.S. Census Bureau; Greater Naples-Marco Island-Everglades CVB, Art Naples 2012, Forbes
