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Naples Illustrated reaches the affluent market in Collier and Lee Counties, including the communities of Naples, Marco Island, Bonita Springs and Estero.
• Naples is ranked the richest community in the nation, based on wealth per capita.
• Per capita household income in Naples is more than three times the national average.
• Per capita personal income ranks within the top five U.S. metropolitan areas.
• Naples ranks second in Florida, just behind Palm Beach, for effective buying income.
• Total population for the Collier-Lee metropolitan area tops 878,000. Naples’ annual growth since 2000 is 19%, almost double than that of Florida overall, putting Naples among the 100 fastest growing areas in the nation
• Naples was ranked sixth nationally by the Milken Institute as one of the “Best Performing Cities” in a ranking of metropolitan areas of where jobs are created, economies are growing and businesses are thriving.
• Annual visitor totals top 1.4 million, infusing almost $1 billion into the local economy.
Sources: U.S. Census Bureau; Milken Institute 2007 Survey; Greater Naples Marco Island Everglades CVB; Naples Daily News; HFN Research; TVB.org
