Mixing fashion, fitness, function and philanthropy, Neapolitan Lisa Reddish started at the bottom—literally, with socks. The fitness fanatic was spurred to design legwear by friends who noticed her considerable kneesock collection. That, plus she was unable to find pairs that performed during workouts while also looking good. Because Reddish is committed to giving to worthy causes, 10 percent of the proceeds from four patterns of her CrossFit-inspired line of athletic socks benefit charities.
Made in the United States from a blend of CoolMax nylon and Lycra, the CrossFit Socks by Lola Gams and the groups they support are personal for Reddish. A portion of her first design, “The Lola,” benefits St. Jude Children’s Research Hospital, the favorite charity of her late mother. Other patterns benefit the Wounded Warrior Project and The Shelter for Abused Women & Children in Naples. Reddish has more designs and charitable pairings on the way.