The Palm Event

Quaffing the finest wines and Champagnes. Fine-dining on gourmet delicacies rustled-up by some of Florida’s top chefs. And all the while gazing at over 100 of the world’s finest classic cars displayed on the manicured lawns of Palm Beach’s Mar-a-Lago.

   Sounds like a great way to spend a Sunday. This coming Sunday, in fact.

   Welcome to the inaugural The Palm Event, an old car show with a difference.

The Palm Event - Luxury Car Collector Event

   It’s the creation of Palm Beach-based classic car enthusiast and businessman Kevin Ream, who aims to turn a traditional collector car show into a true luxury lifestyle event.

   “It’s first and foremost a display of some of the world’s finest and rarest vintage sporting cars from the 1920s through the ’70s. But it’s also an event to celebrate the Palm Beach lifestyle, of elegance, fashion, fine dining and fun,” says Ream.

   Star cars include 20 from the world-famous collection of Palm Beach Gardens enthusiast Larry Wilson; the Pebble Beach-winning 1929 Duesenberg of collector Steve Wolf; authentic James Bond 007 cars from Miami’s Dezer Collection (Aston Martin DB5 pictured below); plus the late Carroll Shelby’s personal 1967 Shelby GT500 Convertible and a local collector’s exquisite 1964 Ferrari 250 Lusso.

The Aston Martoin DB5 - Dezer Collection - The Palm Event

Aston Martin DB5

   And all through the day, visitors will be able to sample unlimited gourmet food, wines, Champagnes and cocktails, and stroll through displays of fine watches, fashion and art.

   Luxury auto makers, like Ferrari, Maserati, Tesla, Porsche and Cadillac, will also have some of their latest models for visitors to test drive during the day.

   The event itself is styled after the hugely-successful “The Quail: A Motorsports Gathering” staged in California’s Carmel Valley during August’s Pebble Beach Concours d’Elegance weekend.

The Palm Event - modeled after The Quail: A Motorsports Gathering

   But unlike “The Quail”, The Palm Event is much more than a one-day event. It runs for the entire weekend.

   The action kicks-off this Friday evening with a Yacht Welcome Party aboard the “Honey Fitz” moored at the Rybovich Marina in West Palm Beach. The meticulously-restored 93-foot presidential yacht was used by five U.S. presidents, including JFK in the ’60s.

   On Saturday morning, more than 30 vintage cars will leave the new Tideline Ocean Resort and cruise through Palm Beach, stopping at some of the town’s landmark buildings, and picking-up children’s books along the way. These will be donated to The Palm Events’ key charities, St. Baldrick’s Foundation and Stand Up For Cancer.

   Then Saturday night will see a VIP party in the Ferretti Yachts showroom on Worth Avenue, with food prepared by a local chef and wines from Penfolds.

The Palm Event

   “This is very much our inaugural year so the event will be small, select and highly-focused on quality,” explains Ream. “But we have been amazed at the way so many great luxury brands have come on board as sponsors, along with the enthusiasm of collectors to offer their cars for display.”

  • Tickets, which are limited to 1,000, are priced from $90 for the Friday VIP Yacht Party, to $350 for the Sunday car show at Mar-a-Lago. For more information, go to


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