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PR University: Strategically Aimed Marketing
February 21 @ 8:00 am - 5:00 pm$65 – $129
Speaker: Lonny Kocina, CEO of Media Relations Agency and best-selling author of “The CEO’s Guide to Marketing” (available at Amazon). Most products fail. But they shouldn’t fail because of marketing. If a product works well, even bad marketing can’t kill it. But if people don’t need the product, the best marketing in the world isn’t going to save it. Kocina will explain how to tell the difference. Kocina’s book has been an Amazon best-seller since it was released in 2017 and was a 2018 Axiom Business Book Silver Award winner.