Though you may not guess from looking at her sculpted brows, flawless glowing skin and vibrant blue eyes, Irina Cheva, owner of BeautyDermaPro in Naples has battled with self-confidence. “I didn’t like my looks for most of my life,” Cheva says.
Now, she shares with others what she most desired for herself. “My goal is to develop effective solutions and treatments to enhance the client’s natural features and to make life easy,” says Cheva. “Considering how busy women are these days, they don’t want to spend hours in the morning getting ready. With a little help of the latest technologies and skillful hands we can create the ‘easy, breezy, and fabulous life.’”
Cheva, who has worked as a scientist and researcher, founded BeautyDermaPro on the commitment to foster confidence in her clients through permanent makeup and skin care treatments. In 2017, Cheva expanded her scope, creating an all-organic skin care line. In 2019, she established the Save The Brow Foundation—the only facility in the U.S. that treats cancer patients for free.
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