When Jane Wood opened her café in 2005, Third Street South was one of the sleepiest parts of Old Naples. The area has become much busier over the years, but her approach hasn’t changed.
“I wanted to open a place where everyone would feel welcome,” she says. “I sometimes go out alone, and I know that single diners—occasionally men, but especially women—aren’t always comfortable in restaurants. And because I think of Sunday brunch as a special treat, I wanted to have a place that served brunch every day of the week.”
Today guests can still have breakfast or brunch any time the restaurant is open, between 8 a.m. and 3 p.m. daily. Eggs Benedict is the most popular item, and there are seven variations incorporating bacon, smoked salmon, or lobster, as well as a low-carb version with portobello mushrooms and spinach. The Vegan Ranchero Veggies run a close second.
Wood is quick to attribute her success to her employees. “When I interview someone, I always try to find out how friendly they are,” she says. “If they seem to enjoy talking to people, I hire them. We have a dedicated core of regulars thanks to the staff; they remember the customers’ names, what they drink, and details about their families.
“For me, it’s more about the experience than the food. You’re not just eating—you’re having a good time and creating memories.” (janesgardencafe.com)